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The famous American Skateboard shoes and apparel manufacturer Vans has decided to team up with the Van Gogh Museum situated in Amsterdam. They will be proudly partnering with them for a collection that will utilise Van Gogh’s artful masterpieces in vans iconic classic premium silhouettes. This upcoming Vans x Van Gogh Museum Collection Honours Van Gogh’s Art Legacy. Both sides believe that through this Vans x Van Gogh Museum collection, they can make the wonderful colourful life and work of Vincent van Gogh accessible to as many people as possible. So that they can be enriched with his life’s knowledge and feel inspired in their personal lives.
Vincent van Gogh was born in the Netherlands in 1853. The Dutch artist was a remarkable post-impressionist painter. In the western art history, Van Gogh was among one of the most famous and influential figures. During his decade-long career, the artist has produced over 2,100 pieces of artworks including 860 oil painting. His work evokes beauty, emotion and colour for which he was mostly respected. Van Gogh was able to bring his expression to life through art.
To honour this prominent personality of this world-famous painter, Vans worked closely with the Van Gogh Museum team to select four main bodies of work that speaks to the creative ethos of Vans’ design as well as personal moments from the artist familial history. The Vans x Van Gogh Museum collection honours Van Gogh’s art legacy. Skull, Almond Blossom, Sunflowers and Van Gogh’s self-portrait are celebrated through an extensive Vans collection, showcasing some of Van Gogh’s most revered artwork in a new way. They want to join Van Gogh’s iconic artworks with iconic Vans styles. This partnership tries to bring Vincent’s art “Off The Wall”, outside the museum and into the world to introduce to a new audience.
When Van Gogh began to study art formally, he concentrated his focus on colour theory through a series of skeletons that captured shade and light in an irreverent and dark expression. Across the vamps of the Classic Slip-On, long sleeve tee, hoodie and hat with Van Gogh’s human skull placed expertly across each silhouette these studies have found life. It has subtle details of the artist’s handwriting and brush strokes hidden in a reimagined checkerboard print.
Two of Van Gogh’s most recognised works, Sunflowers and Almond Blossom also included in the collection for more colourful renditions. Van Gogh created five large canvases that depicted sunflowers in a vase using three shades of yellow to help demonstrate the ability to create an image with varying degrees of colour and texture all while using single colour tones. The Sunflowers painting has been dissected to cover every panel of the Authentic and is carried through to the Sunflower Boyfriends Tee and the Sunflower Hoodie.
Van Gogh’s Almond Blossom symbolises new life. This painting portrays the artist’s quest for serenity. Vans designers digitally printed Van Gogh’s painting atop a satin material to cover the Almond Blossom Bomber, hat and backpack so that it can bring the print and its colour to life.
The collection showcases the evolution of Van Gogh’s painting style with his self-portrait where he captures himself using bright, unblended colours and a new technique of pairing complementary colours to create depth and intensity. Van Gogh’s self-portrait can be found wrapped atop the Authentic and a complimenting Van Gogh Oversized Tee.
The final round-up of designs includes an ode to Van Gogh’s drawing titled Old Vineyard with Peasant Woman which is delicately printed across the Old Skool and a special Classic Slip-On that features excerpts from handwritten letters from Vincent to his brother, Theo. Vans designers pulled quotations and illustrations from some of the 700 letters that were sent to Theo and had wrapped them across the Classic Slip-On model.
The footwear collection will have Van Gogh’s great brush strokes with Vans and the Van Gogh Museum logo lock-up. Every piece from this collection will also include a special hangtag that highlight historical facts behind each of Vincent Van Gogh’s art pieces. The collection is going to release on August 2nd. Stay updated with the latest release via following @FastSoleUK. Be a part of the Vans x Van Gogh Museum collection honours Van Gogh’s art legacy. A share of the Van Gogh Museum’s profits from this project will be dedicated to conserving Vincent van Gogh’s legacy and his art collection. So that the future generation can have their glance at these masterpieces.
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