adidas Overtakes Jordan Brand for Second Spot

adidas Overtakes Jordan Brand for Second Spot officially and every sneak freak out there has the same “told you so” look on their faces! Is there anyone who is even a bit surprised by this news? Sneaker aficionados definitely aren’t! Someone who follows the trail of gorgeous and trustworthy sports/casual shoes knows that this was an era for the German giants and finally the day came when adidas beat the Jordan claiming the 2nd position in the sneaker race!

Fans of adidas are at the seventh heaven right now because their favourite footwear brand has secured position 2 on the best-selling footwear brands. This flying high didn’t happen overnight. The year 2014 did have a meddling magic in it! That was the year when Kanye West was thinking of leaving Nike after his contracts end. adidas saw a literal Golden Ticket of Willy Wonka and took it! They offered this artist something he couldn’t ignore. His style and freedom of design were all going to be of his own and he would have his own shoes and apparel line. On the other hand, Nike didn’t offer him this much. This quick decision of Kanye joining adidas made this line overcome all the struggles it was going through that time. It grew stronger than ever, beast-ier than ever!

Kanye released his Yeezy kicks and during his fashion show, he repeatedly kept cursing Nike which surprisingly made fans hop on board! The release of adidas Ultra Boost in Brooklyn didn’t stir much until Kanye was seen wearing a Triple White Energy Boost. By the end of 2015, NMD was uncovered that cleared up pretty much all the mud-throwing of rival-fans. 2014-2015, this brief timeline changed the sneaker game only because stylish hip-hop star was flaunting the German kicks!

Although, Nike’s archive is way more diverse and unique than adidas, teen and youthful sneaker fans who look up to Kanye and his work, they prefer NMDs and Ultra Boosts than anything. Not long ago, they were adoring Nike kicks and now when Kanye shows off his adidas fashion, they wanna be like him too. Besides, amazing craftsmanship from the brand and modern designs steal the show. This shouldn’t come as a surprise if Jordan slips through their mind and adidas keeps selling like hot cakes! adidas did show us that good marketing goes a long way for a brand! Keep yourself locked to our socials for more news of the sneaker world.