Nearly 30 years ago, the sneaker culture changed literally overnight! Thanks to the release of the revolutionary Nike Air Max 90, everyone was in the competition of who wore it best! This trainer still has the charms as it did back in the days. However, since the sneaker engineering and fashion tastes are continually changing, Nike Swoosh Air didn't fall behind in upgrades. Every season we get some variation of the design, a new collaboration, or a fresh new colour palette to celebrate this lineage of Air Max trainers for running. If you are a true sneaker lover, you already know why it's called "90". But for newbies, let's take a background tour.
First of all, smart cookies might have guessed that Air Max 90 releases, at least, the Gen-Z. Because millennials and people before them, know what a massacre it was back in the days! The release of the first-ever Nike AM 90 took over almost every corner of the world. It is marked as the "second flagship sneaker" in the illustrious legacy of Air Max shoes. The Infrared colourway is the classic one from the original release, and guess what? It keeps coming back almost every season with a new twist!
Enough with the chit-chat, now you should deep dive into the classic Air Max from 90s. This one started a brand new line and trend of fashionista because of its exposed AIR heel and the accentuated panel. If you look closely at other Air Swooshes, the heel panel is not seen. As a result, this iteration from the brilliant architect-designer, Tinker Hatfield, cooked up a storm. Moreover, the multiple layers have been rotating among suede, mesh, leather, and nylon.
Lately, the innovative AIR technology is taking steps further by simply taking a stroll in the past! The designers have been working with vintage colourways, blueprints, script Swoosh, and other classic stuff to re-wrap the old gift. Now we have countless premium versions with higher engineering. The trainers now ensure overall comfort and performance features too. At the same time, the materials are riding on the trendy tracks! For example, animalistic vibes from Air Max 90 Snakeskin, Duck Camo, Essentials, etc.
While talking about utterly bold designs, we can't leave out the collaboration with Virgil Abloh's Off-White label. The killer looks and contemporary attitude are amazing.
It's overwhelming for anyone who recently became a fan. Among the massive colourways and collaborations, it's hard to keep up. But the iconic and forever stylish Air Max 90 will be the go-to shoe for anyone who has even a bit of sass!
Finally, we can finish up by saying that FastSoleUK will have your back if you need any help regarding the best Nike running shoes.