In the Nike sneaker history, the Nike Air Max 98 series is one of the very few runners that can start an argument between a newbie and a regular sneakerhead. Back in the days when Nike Air Max was blowing up the entire fashion world with one after another AIR releases, people got quite accustomed to the innovative technology. However, things took a turn when the Air Max family tree grew by adding the "98".
Since the beginning of this AIR revolution, we saw multiple breath-taking designs and high-profile engineering. For example, if you start from the Air Max 1, you will get lost among the crowd of Air Max 90, Air Max 95, Air Max 97, and some more. By "more," we mean those which could not make it that big (Air Max 93, 94, 96, 99, etc.). On the other hand, this Air Max 98 made its debut in 1998, and it was a big-deal overnight! The primary reason was it lacked the sleek and slim structure of its predecessors. The overly chunky design, the unfamiliar concept, and the repetition of the AIR cushion's positioning were some factors the fans couldn't overlook. As a result, this series of Nike Swoosh remains less untouched and redesigned.
Designer Sergio Lozano was behind the wheels of the iconic Air Max 95, and his experience with All Conditions Gear (ACG) influenced the timeless silo. Similarly, his brilliance took over again when he came up with a fresh idea and dropped Air Max 98 Gundam. But the sneak freaks were already super excited because of the massively popular releases of previous AIR MAX runners. So, this time, Lozano's masterpiece couldn't be as aesthetically successful as his last works.
We're talking about a significant shift of design and appearance here! Fans were extremely fond of the streamlined upper body and the Air midsole of the '95 release. Likewise, it was hard for people to get over the utterly gorgeous Air Max 97 Silver Bullet by Christian Tresser. Also, the price was a pretty big thing. Unlike the first Air Max 95 of $110, this one made a shot of a hefty $150 price-tag! With the bulky and heavy-looking design and that price, the sneaker lovers were quite annoyed.
Without making any wrong move itself, the Air Max 98 was an underperformer and had to sit on the racks to witness Air Max Plus, Air Max Tailwind, and Air Max Triax getting exposure! The only exception was when we saw it on Ross Geller's feet on the F.R.I.E.N.D.S show (TOW All the Rugby). But don't get us wrong. Nike Air was doing great even though '98 was failing them. All the most popular streetwear models of Nike remained high-heat in the UK and all across Europe.
Everything changed when in 2016, Supreme Nike Air Max 98 was unveiled in four colour palettes - red/white, Snakeskin sail, black, and silver/navy. It was very typical of the NYC skateboarding retailer to make this collab happen because they do well on the less-visited tracks! For instance, Air Force 2 and Air Humara. This four-colour release instantly brought back all the fans around the world, and the hype made it go online-exclusive. And the rest is the history of Dad Shoe trend.
Some argue that Nike Air Max 98 was too ahead of its time, which led to its low-score. The triumphant return is still a hot topic in the sneaker world. The OG Gundam now looks even better than 20-years ago, and the full-length Air-Sole unit scores higher too!
Now we have loads of different colour schemes from the trend-setters. Take a tour of the entire series on FastSoleUK.