The iconic "Jumpman" logo, anyone who has kept up even slightly with pop-culture over the last three decades will have seen this logo out and about. This is doubly true for any of the sneakerheads out there. Originally released in 1988, the Air Jordan 3 was the first of the Jordans to sport the now-iconic "Jumpman" logo that we associate with the world-renowned brand.
The Air Jordan 3 was the first of the Jordans to feature a visible Air unit in the heel along with elephant print detailing. With this version also gaining a new designer in the form of the world-famous Tinker Hatfield, the Air Jordan 3 helped to solidify one of the most iconic brands in sneaker history. Michael Jordan wanted a lightweight sneaker, which ended up being the reason for the AJ 3s being mid-tops, consequently also being the first-ever mid-top Jordans.
Sneakers have been a symbol of expression for quite a few years now. Sneakerheads everywhere acknowledge the supremacy of Jordans in the industry. After all, the Jordan brand has been a pioneer in shaping and establishing the culture around sneakers. The Air Jordan 3s is one of those pioneering symbols for the brand. The hype and respect around the brand is truly something else. That uniqueness has always worked in favour of the Jordan brand as it is still going strong even after so many years have passed since its inception.
The 1987-1988 season was phenomenal for Jordan as he won the Slam Dunk contest, All Star MVP, All-Defensive First Team and Defensive Player of the Year. He wore the Air Jordan 3s all throughout that season. This only made the value of these sneakers go up for the foreseeable future. Partnering up with legendary designers only solidified the success that the brand has enjoyed for so many years.
The iconic sneakers have had a lasting popularity in terms of fashion appeal for several years now. With new variants dropping on a regular basis, the iconic sneakers have stayed relevant even now more than two decades later. The classic design tugs at the heartstrings of the older generation while also appealing to a new progressive crowd. They are also available in countless colour variants nowadays which have amassed a fanbase of their own. Fit for all sorts of people, these sneakers continue to create buzz around the market like the first day they were released. Make sure to visit the FastSoleUK website to browse through our collection of all the AJ 3s you can get.