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KAWS x Air Jordan 4 Looksee Unofficial Look featured image

KAWS x Air Jordan 4 Looksee Unofficial Look

Here’s a sneak peek at the KAWS x Air Jordan 4 Looksee Unofficial Look. These black beauties are definite to...Read More
Red Thunder Air Jordan 4 On Foot Look featured image

Red Thunder Air Jordan 4 On Foot Look

  The Red Thunder Air Jordan 4 On Foot Look has finally surfaced, throwing sneaker junkies into a frenzy. The...Read More
Union Air Jordan 4 Desert Moss DJ5718-300 featured image

Buying Guide for Union Air Jordan 4 30th Anniversary

  Here’s the Buying Guide for Union Air Jordan 4 30th Anniversary. The kicks are to be hitting the stores...Read More
Release Details for Air Jordan 4 White Oreo featured image

Release Details for Air Jordan 4 White Oreo

  Get ready for a brand new Air Jordan 4 silhouette that’s about to drop soon! If you’re new to...Read More

Building on the success of its predecessor; the Air Jordan 3, the Jordan brand introduced the Air Jordan 4 to much fanfare. Without a doubt, the sneakers lived up to the reputation it was built upon. Tinker Hatfield's second go at the iconic sneakers was able to carry on his now successful streak of designing iconic footwear and push out yet another legendary sneaker for the hordes of Jordan enthusiasts spread all over the globe. 

Released in 1989, the iconic AJ 4s were received with just as much hype surrounding them like the ones that came before. Retailing for $100, they were definitely on the high end of the spectrum. But it can be argued that they did retain their value over time knowing now how big of a deal the Air Jordans are in the current landscape.

The design language of the Air Jordan 4 didn't stray too far from its predecessor's. Tinker Hatfield utilised the mid-cut height and visible heel Air unit yet again for this iteration. But it was lighter overall than the Air Jordan 3. The signature design details for this were the mesh netting on the side panels and tongue. Finally, coupling all that with the unique lacing support system with the shoe’s iconic “wings”, the design reached completion. The flight concept was also introduced to the Jordan line with this iteration.

In the 1988-89 season in which Michael wore the Air Jordan IV, he achieved his overall best statistical season with averages of 32.5 points, 8 rebounds, and 8 assists. This further influenced buyers to flock to all the relevant shops selling Jordans for the Air Jordan 4. Who wouldn't wanna own a pair of sneakers so legendary? The infamous shot over poor Craig Ehlo to give the Bulls a one-point win for the game and series victory only added to the hype and mystique around it.

Ten years after its initial release, the Air Jordan IV returned as a retro in 1999 in the famed “Bred” and “White/Cement” colourways. Along with the original look, the shoe was also released in the first-ever Retro+ colourways of the Air Jordan line in the “Oreo” and “Columbia Blue” colourways with a White/Chrome version coming later in 2000, each sporting full leather builds sans the mesh netting and Jumpmans replacing the heel Nike Air logo. This only set off a chain reaction for the AJ 4 to keep returning in newer colourways even to this day as the legacy of the Air Jordan still lives on in the countless new colourways it comes out with. You can browse the collection of all the Air Jordan 4s on the FastSoleUK website.