adidas Will Continue Using YEEZY Designs Post Separation With Kanye

Ye and adidas parting ways is the news that is taking the internet by storm. After the duo chose their own paths, whether or not the German brand would continue selling the star’s array of sneaker designs to the masses was everyone’s question. But the big news is: adidas Will Continue Using YEEZY Designs Post Separation With Kanye. The news came confirmed by the sportswear giant. However, it further decides to withdraw any YEEZY branding.

According to the company’s chief financial officer Harm Ohlmeyer, adidas owns all of the IP, colourways and designs of the adidas-YEEZY products aside from the YEEZY moniker. Hence, the team making this decision is not a surprise. Furthermore, we know that Ohlmeye will become the interim CEO when Kasper Rørsted departs from the company this Friday. Moreover, we also learned that former Puma CEO Bjørn Gulden would officially step in. Conversely, the team saves €300 million (approx. $301 million) in 2023 in royalty and marketing payments that would’ve been otherwise paid to Ye and the YEEZY company. Another confirmation news is that we can expect to see these products released as early as 2023. So be at ease as you will receive the same 350s, 700s, 500s, FOAM RNNRS and more in the coming months. But they will remove the YEEZY embellishments.

Team adidas Will Continue Using YEEZY Designs Post Separation With Kanye, minus the branding! Keep the pairs locked with us by grabbing them from our where to buy section via the top UK and European shops. For more news on the sneaker world, follow us on Facebook and Twitter.

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