Nike Is Announced As World’s 8th Healthiest Company

Nike Is Announced As World’s 8th Healthiest Company YouGov recently and we can’t help but appreciate it. The British internet-based market research firm, YouGov short-listed 25 companies in their Global Brand Health Rankings. And Nike got in by securing the eighth position surpassing seventeen others! Getting a spot in the top-10 even after being a non-tech brand means a lot. Nike‘s 8th position follows Google, Whatsapp, Youtube, Samsung, Facebook, Amazon, and IKEA. Paypal and Netflix got 9th and 10th positions. Some other brands and companies (both tech and non-tech) were defeated by Nike’s stealthy and safe score since July 1, 2018.

The method YouGov uses to rank these brands are intricate. Index score, quality, performance, user satisfaction and recommendation, and reputation in the tech or non-tech market. As a result, the list gets massive competition! You can see adidas was left out of the top-10 just by one position. Uniqlo hits the 12th position as well. But all these companies in the list were checked and double-checked for 12 months, from July 1, 2018, t0 June 30, 2019. So, the data and scores of a whole year needed to be significant. Nike, being as smart as it always is, kept the perfect appearance in every aspect! Follow us on @FastSoleUK for more details on YouGov’s Global Brand Health list.

If you check the list, you will see Nike is the only non-tech company to get in top-10 right after IKEA. These days, every nook and corner is teeming with tech-based ideas and programmes. It’s fascinating to see sneaker and apparel label in a list where most of the candidates are tech-supers. Even in the high-tech and digital era, YouGov’s Global Brand Health list valued Nike’s loyalty and inspiring energy throughout the year. Swoosh beasts won because of the popularity of their recent “Just Do It’ campaign. And also for the amazing performance of “Dream Crazier” advert.

The news that Nike is in YouGov’s Global Brand Health list, is making the headlines everywhere! The positive brand health and overall performance paid off indeed.

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