Rich Paul x New Balance 550 Forever Yours BB550RR1

When a big-shot sports agent like Rich Paul teams up with a cool sneaker brand like New Balance, it's like a sneakerhead's wildest dream coming true.

From carving out a legacy in kicks to breeding some of the NBA's top dogs, both these heavyweights have been penning and flipping the script of history. And when they roll out the New Balance 550 "Forever Yours", trust me, it's way more than just another sneaker drop!

A Love Letter to Sneaker Culture

The 550 "Forever Yours" is the epitome of everything Rich Paul and New Balance stand for - tradition, style, and of course, the love for basketball. The silhouette pays homage to the classic 550, featuring a leather upper that's equal parts retro and classy. The colourway is a tasteful blend of muted and vibrant hues, evoking a sense of nostalgia and modernity.

The sneaker also incorporates New Balance's commitment to comfort and performance, making it a shoe that looks good and feels great on the court and off. The durable construction ensures these kicks can take a beating while still looking fresh. They're truly the perfect union of form and function!

Size It Right

Worried about the fit? The 550 "Forever Yours" got you covered. These kicks fit true to size and offer the comfort and security we've come to love from New Balance. Whether you're running errands or running the game, these sneakers are here to give you a smooth ride.

Make Them Yours: Styling Tips

Styling the 550 "Forever Yours" is a breeze. Gents can pair them with some relaxed denim and a varsity jacket for a laid-back, retro vibe. Ladies, try teaming these up with some high-waisted jeans and a crop top for a modern, edgy look. Dive into our style guide for more sneaker-inspired fashion insights!

Drop Details

Remember, this iconic collab is set to drop on 14th July 2023. Stay in the loop with our Instagram, Facebook, and Twitter to avoid missing out on these instant classics.

Image Credit: Google