END. New Balance M997 Persian Rug Red M997END

Here is the partnership we are all hyped for! END. New Balance M997 Persian Rug Red is hitting the sneaker trails this week with its new inspiration. This release is going to strengthen the longstanding team-up between END. Clothing and American sportswear label, New Balance. In this version, the duo is focusing on middle east's carpet, which is a luxury in many parts of the world. Iranian handmade rugs are famous for their authenticity and intricate decorations. The mats are almost all the time red in colour which is why this runner takes up the basic colour palette of maroon red. Similarly, the texture of the upper is as soft and smooth as the Persian rug itself!

Firstly, you need details on the Irani rugs. The makers knit the carpets on their own and let the designs flow all over with a certain pattern. This New Balance 997 won't have the floral or wild patterns as the rugs, but the remodelling is a shout out to that culture indeed. There is versatility in it. So, you need to grab it before the stores run out. Follow @FastSoleUK for more.

Recently the Grey Gull theme from END. New Balance collab took a toll on our sanity! As a result, we have to be on-toes for this 997 until it's finally here. The premium suede, leather and mesh construction takes the driver's seat once again as usual. But the twist is the ornate aesthetics as the Persian rugs. The colour palette has creamy tan, maroon, burgundy, cobalt blue, and crisp white. The rug-esque patterns pop up from the insoles and maybe from the outsoles. END. Clothing branding comes on brightly with the blue Made In USA labelling on the tongue. The white midsole has ENCAP technology that helps your feet stay light and confident. Finally, a blue "N" logo finishes the look.

END. New Balance M997 Persian Rug Red releases on December 13th via listed UK and European retailers.

Image Credit: sneakerlinks.com, endclothing.com, justfreshkicks.com