New Balance 550 Pink BBW550BD

Aimé Leon Dore’s revival of the Bostonian footwear brand, spearheaded by Teddy Santis, has been nothing short of a slam dunk with its NB 550 line. Designed by former lesser-known Steven Smith in the 1980s, these basketball shoes saw little success then; however, fast forward to today and this story couldn’t be more different – for over two years now, the New Balance 550 continues to reign as one of hottest retro sneakers! The revitalized version of the New Balance 550 Pink has undergone a modern makeover to its original silhouette, boasting a luxurious leather and suede upper with mesh panelling for breathability.

It also features the iconic ‘N’ logo on both sides, along with bright accents and contrasts stitching details. Its signature ENCAP REVEAL midsole technology provides superior cushioning and comfort for wearers while adding extra support during intense activities. To top it off, this sneaker is available in several colourways that will surely turn heads.

The New Balance 550 fuses fashion and function with a decidedly feminine twist. The white upper forms the majority of the silhouette, playing host to several eye-catching details in pink – from branding to piping on the heel support ridge and tongue. This unique blend creates an exciting aesthetic that will have heads turning in your direction! With the return of its perforated sidewalls, this New Balance 550 Pink release is a classic balance between dual stitching elements and colour blocks. The midsole further enhances the contrast with two opposing colours delicately intertwined together. It would have been so easy to go overboard with pink for this design; however, success was achieved in keeping it tasteful yet attractive at the same time. Follow our Facebook, Twitter, and Instagram pages to find all the release dates!

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