Puma Future Rider Day Zero White Multi 372711-01

Buckle up and sit tight because the upcoming Puma Future Rider Day Zero White Multi is going to take us on a ride where we realise the most important thing! People of this earth are slowly derailing from humanity and empathy for the planet. As a result, mother earth is almost running out of resources. The students from Central Saint Martins are teaming up with their own collab of Puma beasts with "Day Zero" theme in mind. This silo is hinting at the time when the earth will run out of water, drinking water will be scarce, and the water-bodies will parch. While this scenario sounds alarming and scary, people are still not attending to it! Central Saint Martins and Puma collabs are coming out before Earth Day 2020. So, open your eyes and dive in.

We're not saying that you don't have worries about mother nature. And just grabbing a sneaker with this awareness as a cause is not something you can do to help. But Future Rider Day Zero has only one thing to push - sincerity! So, if you are copping this runner with the realisation that the earth is dying slowly, there's no harm. Follow @FastSoleUK for more.

There's a constant fear of the water shortage, and we're still not sincere enough! On the other hand, this Puma Future Rider Day Zero is about to change the game. This silo is designed and decorated with fully sustainable materials. No-dye materials are joining with dope dye fabric, and digital print is chiming in too. This process was successful without the drastic use of water! The grey upper body flaunts colour-pops of lime green, blue, and orange to represent the dying earth. Finally, the 80s runner appears to be already into the future! The cushioned and shock-prevent midsole sits underfoot.

Puma Future Rider Day Zero White Multi will release on March 18th via listed UK and European retailers.

Image Credit: overkillshop.com