Big, bold and beautiful! Yup, that’s Nike Air Max 720. The Famous Nike mantra of ‘Just Do It’ was on for years, and boom came the Nike Air Max 720, which said ‘Just Rethink About It’. Well, just kidding!
Right after Air max 270, which was designed for lifestyle purposes, Nike unveiled another hybrid silhouette, and that’s the Nike 720. Released on 1st February 2019, Nike broke its own records in many ways. To put things straight, the trainers are the biggest achievement of the Nike Air Manufacturing Innovation Team. Curious to know more? We will get to that later.
Tinker Hatfield; Image Credit: sneakerfreaker.com
Since the inception of the Air Max series in 1987, Tinker Hatfield surely did raise the bar of creativity by exposing the air within the Sole. Slowly and eventually, this became a sign of creativity and modernism in the sneaker culture. With the launch of Air Max 720, the trainers stuck true to their cultural heritage and also went one step forward by infusing more air in the Sole.
Dylan Raasch; Image Credit: sneakerfreaker.com
Jesi Small; Image Credit: shihuo.cn
The drool-worthy sneaks were distinctively designed by Dylan Raasch and Jesi Small. They came out in two ‘Northern Light’ colourways with some style of living and basketball-inspired features. Let’s dig deeper to get into the intricacies.
Nike Air Max 270 OG Pack; Image Credit: thedropdate.com
One year after the inception of the Air Max 270 came another lifestyle sneaker, the Nike Air Max 720. But hey, that doesn’t mean the sneakers are identical. I would rather say that everything is different about them.
The 720 is the first full-length lifestyle Air Max unit; Image Credit: news.nike.com
With the Air Max 720, Nike has talked up the airbag. It has been the largest in the company’s history. The design team did have a lot of conversations about whether it was too big. Some asked if the Air Max had gone too far. But to your surprise, the answer was, if it has, then even better! According to the designing heads Dylan Raasch and Jesi Small, if the Sole is comically large, it works well for the label. The senior creative director of the brand also revealed that the exaggerated shape is a way to communicate the modernism and comfort of the shoe. The air unit extending under the foot was a sign that the lifestyle shoes were also crafted, keeping basketball in mind.
Nike Air max 720 was heavily inspired by nature; Image Credit: GadgetMatch
The Air Max series keeps innovating with every model. And the 720 series has been the epitome of revolution. Inspired by nature, the trainers reflect organic radiations in every element. They are more vivid and fearless in their colourways and aesthetic appeal. The trainers are seen playing with lava flows, Milky Way, Northern lights, sunrise and sunset.
Nike Air max 720 Colorways; Image Credit: hypebae.com
Nike tells a tale through the intricate colourways. Very interestingly, the trainers leave a message for the youth who are negatively affected by various external factors. The bright colourways are incorporated to persuade people and bring in some positivity and good vibes. And that’s why the runners are so courageous!
Image Credit: straatosphere.com
The brainchild behind the Air Max model came up with an interesting name, ‘720’, representing the degree of the visible air unit. The runners flaunt 360 degrees vertically and horizontally, and that’s a clear depiction of the name. The shoes were initially judged by the puffed-up Sole. They came across as being too loud and clear. You will find the airbags dangling around the sides of the shoe, oozing some burst of energy. And what’s even more surprising is Nike’s money-minting Swoosh logo. It has been replaced by a boomerang Swoosh logo that certainly looks like the Nike logo but was flipped upside down and showcased to high heat until all the sharp edges melted away.
And that was a super interesting journey.
The air marshalled into the sneakers and made some game-changing lifestyle sneakers. The incorporation pushed the envelope, brought in some technological advancement and made sportswear and all-day wear. In the Nike Air Max 97 Guide, we have already discovered how the trainers reinvented performance capabilities by incorporating a full-length air unit. Every Air Max model is devised for steps and not just strides. Allow me to unveil the super interesting facts about the Air Max 720.
Recommended Reading: Nike Air Max 1: A Complete Guide
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The tallest Air Max ever is slightly tricky with its sizing. Unlike the other Air Max models, these runners will make you feel like you are walking on a huge bubble. Rather, they could feel like the most comfortable pair you own. A part of your feet may touch the ground, and a part may feel like you are walking on the clouds. The exaggerated air bubble, puffed-up Sole, full-length unit, and high-tech cushioning immensely contribute to the comfort factor. The ‘720’ feature provides all-day comfort, and that’s why they are recognized as lifestyle-inspired sneakers. You can go casual walking, indulge in a sport or even wear them variably for hours together; you will feel no discomfort on your feet. But hey, you cannot forget to slip on your socks.
The Nike Air Max 720 fits differently on every foot. If you have narrow feet, feel free to stick to your size. A lace-up closure mechanism, cords, and padded collar will make you feel secure and give you a snug fit. In the case of wide feet, the trainers will run a little small. It will only be wise to go a half size up, so you feel no discomfort.
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Nike sneakers are among the most popular silhouettes in the world. They are loved by everyone, and that’s why they are also the prime target for counterfeiters. But hey, there are multiple tell-tale signs to help you identify the real runners. Look through my guide and forbid from getting scammed.
In the comparison of real vs fake runners, the airbase is an important point of distinction. The fake air max model will showcase blisters in the airbase, which will be visibly evident. However, if you look at the OG footwear, you will find no such blisters.
The sneakers logos are embossed in various places. First, let’s begin with the back of the heel. You will find the ‘720’ engraved at the back of the heel. The fabric ring at the top will have the ‘Swoosh’ embossed on it. Let’s get to the sneaker tongue. It will spell ‘Airmax’ loud and clear, and you will find the same ‘Airmax’ printed in the insole. The Swoosh logos will be placed in several more places like the side panel and the ventral area. Now, the thing with bogus trainers is that they always tend to goof up. The Nike logos will be either too thin or thick. You will notice the disproportion at a glance. Also, the letters in the ‘Airmax’ will be inconsistent and slightly blurred.
The sneaker size tag is one major sign of reliability. You will find details like the Product ID, country of manufacturing, CPU code, date of making and a barcode. The best way to know the authenticity is to match these details on the Nike official website. Secondly, look into the font. The fake trainers will have it printed in a weird-looking font or will be abnormally thick or thin.
The first thing is to spot the ‘airmax’ labelling on the sneaker tongue. Secondly, look into the grip, padding and stitches. How much ever the counterfeits try to compete, they will always fall short in all of the mentioned criteria. The bogus sneakers will have the tongue ironically thick. Also, the stitches will be of poor quality and will not be in line. In the case of real runners, the stitch will be neat and tidy, and the padding will have just the right amount of cushioning.
Here’s a point of distinction you will know at a glance. The counterfeits will have the toe box looking overinflated and immoderately lifted. On the contrary, the genuine trainers will have the toe box thin, small and less inflated.
The sneaker box is ideally the first thing you are going to look at, and it definitely has a lot of tales to tell. It will have all the details of what’s mentioned on the sneaker label. Like the shoe size, style name, colour, barcode, country and date of making. Firstly, remember that the details mentioned on both must match. The sneaker style name is an important detail to look into. You have a smart option to match it with the official website. Secondly, always remember the number will have digits, with the first six representing the style and colour of the shoe. You could also scan the barcode to get the correct details.
Real vs Fake Outsole
Real vs Fake Midsole
When you look into the sneaker outsole of the OG trainers, you will find a perfect pattern and the logo embossed. The engraved Airmax logo layer will be super flexible, and the top will have a Swoosh embossed. The fake sneaker will have a similar pattern with the Airmax and Swoosh on it. There will be no major difference, so here’s a part you must carefully look into. The Airmax will have inconsistent alphabets, and the Swoosh will not be too thick.
The bonafide sneakers will have the good ‘Airmax’ logo embossed on the sockliner insole. When you turn the backside, you will find the material super comfortable and robust, but there will be no engravings. Here’s the part where crooks tend to goof up big time. In the effort of proving to be genuine, they kind of overdo it. They have engraved the ‘Airmax’ and the Swoosh logo even on the backside. This should definitely not be there. Secondly, the sockliner of the fake trainer will be quite thin compared to the genuine ones.
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To be honest, the Nike Air Max 720 is a style icon in itself. With its state-of-the-art design, humongous air bubbles and dynamic colourways, the runners are a heartbreaker and can quickly steal attention. The recent edition in the Air Max family is everything fearless and daring.
These quirky trainers have projected an ultra-futuristic look and therefore have the capability of making you look so voguish at any time.
The runners are super sporty, so you can easily flaunt an outdoorsy and athletic attire and look super chic. Wear a vibrant coloured bomber jacket and keep it neutral inside. Sporting a monochrome look inside will make you look super classic. Stay away from classic button-down shirts and keep slip on a basic t-shirt. Go a little fusion by wearing rolled up pants as your bottom wear and no-show socks. For a summer afternoon, have straight-up legs. Stumble up a bodycon dress with your colossal sneakers. If you are going for a summer hike, slip on your cycling shorts and team them with an oversized tee. Your bold footwear does not require too much colour, but a pop of it will be nice.
Hoodies and sweatshirts are always a go-to! For a cold day breeze, please put on your classic hoodie and team them up with sweatpants. Old school jeans with a logo tee and a pea-coat will also look super stylish.
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Sure, the trainers are casual and sporty. But yes, you could even wear them for your night plans. The best part about these shoes is that you can dress them or down so effortlessly. Wear them with your leather shorts and shimmery full-sleeved blouse for a party ensemble. Accessorize it however you like. Big gold hoops will look super stunning.
Ever tried on metallic pants? Buoy, they look remarkably swanky, and you are certain to stand out in the crowd. Keep it super simple for your top wear with solid colours like black or white and yet look like fancy pants. To look nothing less than a glamour puss, simply slip on a shimmery chemise, and you need nothing more to accentuate your look.
Styling the Nike Air Max 720 is literally like a walk in the park. The fashion-forward design requires minimal aesthetics.
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The Air Max 720 involves multiple materials, and that’s why I am here to explain a simple procedure that would work on everything. They are enormously popular as lifestyle sneakers, so undoubtedly, you would love to live in them. If you are a die-hard sneaker fan, you must do everything to keep it snazzy and sparkling.
1. Nike Air Max 720 Purple Galaxy
These runners are sure to take you to space with their Galaxy theme. The premium-looking silhouette flaunts a completely futuristic design with a rich outer space print beneath the black angled overlays. The all-over print dons a dynamic appeal with branding across the forefoot, heel and tongue, exuding some impressive ‘Cosmic Fuschia’ hues. The navy variant takes over the plastic mould and outsole, with purple tones taking over the translucent airbag.
Best Feature: Galaxy inspired
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2. Nike Air Max 720 Be True (2019)
The runners were crafted in celebration of Pride 2019, commemorating the 50th anniversary of the Stonewall. The trainers were rendered to pay tribute to Gilbert Baker, the late LGBTQIA and rights activist. Well, with an interesting story comes an interesting making. The multi-coloured upper with black accents and black Nike Swoosh accompanied by a translucent sole and midsole looks nothing less than spectacular. The eight-colour palette on the upper with some touch of text on the heel tab is in honour of the community legacy. The mini Baker’s signature near the heel defines the midsole and looks eye-catching.
Best Feature: Vibrant colour scheme
3. Nike Air Max 720 Volt Black
This sparkling, vibrant green sneaker is as vibrant and bold as it could get. The runners are incorporated with a breathable textile upper that adds solace to every move you make. Here’s a mix of Volt and Volt Green which is beautifully contrasted with black supportive overlays on the heel and panel. With these trainers on your feet, you can expect maximum stability. You can also bank on some enhanced cushioning and embrace yourself with a thematic appeal.
Best Feature: Great stability
4. Nike MX 720 818 University Red Black
The striking silo is a great combination of the two. It takes the upper from the Air Max 98 and the sole unit of Air Max 720. Draped in university red throughout, the sneakers stand distinct with their quilted synthetic material. You will also find a black grind pattern on the plastic mudguard contrasting with black paced on the medial side panel, inner lining, tongue, laces, and Swoosh on the midsole and toe. The sneaker finishes the whole look with a 3M reflective detail on the heel.
Best Feature: Bold and beautiful
The black beast is all set to rule your strides. The stunning sneaker features a black foam upper with speckled rubber overlays in the midfoot. The outsole is seen flaunting thermoplastic guards around. A small university red Swoosh is seen sitting with some cosmic graphics around. The black textile upper is accompanied by moulded clips, a heel-loop and a synthetic toe guard. A bold red tagline is printed across the sidewall, which takes a lot of attention.
Best Feature: Incredible looking
Launched not so long ago but has already made a place in celebrity shoedrobes. Shoppers are looking to score big on sneakers, so we cannot bid adieu without featuring our celebrity section. Who would have thought that sneakers would have been looked upon more than the attire? Yes, they are indeed a classic fashion statement, and we are so curious to know who possesses these revolutionary runners. So let’s find out which famous personalities are going gaga over these trainers.
Kanye West, of course, needs no introduction. Despite his relationship with adidas going strong, the famed stud stepped out on Thanksgiving wearing the Nike ISPA Air Max 720 with all-black attire.
Image Credit: sneakerbardetroit.com
American rapper Kendrick Lamar Duckworth wore these trainers to an event but flaunted a casual and cool appeal. He stayed in the grey-blue theme from head to toe and maintained an uber-cool look. The hitmaker paired his AM 720 sneakers with a soothing coloured hoodie and joggers.
American professional Basketeer James Harden is always in the news for his game and fashion sense. He was spotted in his elated trainers and Nike joggers suits. Shades of blue seemed like his favourite, but he broke the tedium with his vibrant red bag.
Image Credit: spotern.com
The German professional basketeer Dennis Schroder posted a picture on his Instagram handle. He was spotted in tapered blue denims and a relaxed fitted t-shirt. He let his multi-coloured sneakers do all the talking.
Being a fashion blogger, Coco Bassey always has her fashion game on point. She slew it with her mini wrap-around dress, leather jacket and soothingly bold sneaks.
Renowned actor Michael Dapaah and successful soccer player Alex Oxchamberlain were participants of the Nike 720 campaign, which was surely one of their biggest events. The duo were spotted in these runners indicating the youth to go bigger and think more futuristic.
Image Credit: the-dots.com
The Nike Air Max Pink Sea (W) is the Canadian tennis players’ go-to shoe. Eugenie Bouchard is spotted in them several times. She wore them to a beach head wearing an all-black and let her joyful trainers do the drill. The athlete was seen in the same sneakers while posting a workout picture on her Instagram handle. Looks like they are her favourite!
Image Credit: spotern.com
And it looks like the trainers are pretty popular with the athletes. Swedish footballer Kosovare Asllani wore her fearless AM spunky 720 sneakers with a black tracksuit. She emphasised only the trainers in the picture by commenting, ‘Can you ever think too big? Never. Just Go Bigger.’
Image Credit: buyvise.com
Ben Simmons is witty in his game and fashion sense. He wore the Nike Air Max 720 ‘Sea Forest’ sneakers and slew them with black tapered pants and a sweatshirt. The runners pretty much complimented his garb.
Kyle Kuzma rocks the Nike Air Max 720 in Las Vegas, getting all prepped for his game.
Image Credit: spotern.com
Bradley Bean wore the ‘cool grey’ sneakers and matched them to a jacket. He was dressed up in the all-black inside.
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Before we wrap up the revolutionary Nike Air Max 720 guide, I would like to point out that don’t misapprehend these runners as only lifestyle-oriented. The cloud-like cushioning, high bouncing ability and super flexing; make the sneaker’s performance level headed as well. The demand for these iconic silhouettes is growing each day, and there are all the reasons for it to.
So, here’s everything on a platter for you. From styling tips to sizing information to the intricacies of the sneakers. One thing’s for sure. You are certain to be complacent with all the information. The arrival of the stout-hearted sneakers has created a stir in the Nike realm. The label has suddenly started promoting ‘The bigger, the better.’ With this blueprint, it has managed to entice the youth and how!
Fast Sole is amongst the first to bring you all the information your mind is curious about. Stay in the loop to know what’s cooking in the sneaker industry.
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