Have you ever heard of a brand being a victim of its own success? Well, that’s exactly what happened with Nike in 1998! The running trainers followed up after the mammoth success of Air Max 97. That itself was a big deal. Certainly, not all Nike members have received the same amount of love. The...Read More

  With the emergence of this iconic footwear, Michael Jordan’s renowned signature sneaker line gained a never seen before cult-like following. But the strange part is that the 11th edition was earlier considered a scapegrace in the Jordan family. The silhouettes possessed some offbeat elements and unconventional artistry yet made it to the string of...Read More

Swoosh has always ruled the sneaker business, and that’s also because Nike loves emboldening young talent. One of the best decisions was hiring the genius brain Sergio Lozano, who proved to be a gem in the Nike lore. The reason for the massive fame behind the revolutionary runners is the out of the box thinking....Read More

And just when you thought the Nike Air Max could not get any more different, the brand outdid itself. Yes, from designing to branding, colourways, technicalities, and the designer, everything was distinct from the previous forerunners. It wasn’t Tinker Hatfield; it wasn’t Sergio Lozano; it was none other than the young talented Christian Tessar. Just...Read More

Every series of the Nike Air Max has been fearless, inspiring and diverging. However, the Air Max 90 has been one of the most legendary sneakers in the history of Nike. And the rationality is certainly not unknown! No prizes for guessing the OG chunky footwear was released back in 1990. But even now, it...Read More

  It has been proved that the Michael Jordan – Tinker Hatfiled collaboration can never be wide of the mark. The previous Jordan series has swept off all the sneaker hungry. As usual, the bright brain duo managed to rule the sneaker realm with its distinct creation and revamped models. Being a sneaker connoisseur, Tinker...Read More

  Also known as Nike Tn, Fashion veteran Sean McDowell engulfed a unique addition to the Air Max industry in 1998. The sneakers became a cultural phenomenon with their zealot makeover and transcending performance. Unlike the other members of the Air Max family, the TN Air Max Plus featured a few never occupied before manufacturing...Read More

  Going back in memory lane, the year 1987 was pretty dramatic in the entertainment and fashion landscape. The first television appearance of the Simpsons family, the release of Michael Jackson’s album ‘Bad’ and of course, the evolution of the Nike series with the emergence of the much-loved Air Max 1. Let’s focus on how...Read More

  Let me begin by saying the relationship between Kanye West and slides have been fairly intricate. Unquestionably, he has been famed for his calibre and massive portfolio in the music and sneaker industry. But with the incorporation of adidas Yeezy slides, it’s been a love-hate relationship. Unlike the first pair of sneakers, the Yeezy...Read More

  Post the mammoth success of Air Jordan 3s and 4s; there was no stopping the powerhouse collaboration. Michael Jordan – Tinker Hatfield teamwork oozed out sparks with all the quirkiness and remodelling in this series. The best part about the Air Jordan sneaker line is that every series is distinct from the other. Tinker,...Read More

  The third time was a revolution for the legendary sneaker line. The Tinker-designed coveted kicks are recognized as the world-renowned silhouettes, and the Jordan 4s have contributed massively in taking the legacy ahead. The mastermind was seen storming the Jordan line with something super innovative and out-of-the-box. He pretty much succeeded in doing so....Read More

  The third time is always a charm, isn’t it? Air Jordan 3 is the series that defined and saved the brand completely. The discovery of the shoe was a testing time for Michael Jordan and Nike. There was major trouble in the paradise. Bruce Kilgore and Peter Moore were let go from Nike at...Read More